KPMG is committed to the Mid Market. The Mid Market practice provides an integrated approach for audit, tax, and advisory services focused on two segments of this market: Future Market Leaders and Sustainable Private and Public Businesses. Our commitment to Mid Market companies is reflected in our understanding of the attributes that make them unique and require our market awareness and expertise to help them accomplish their strategic objectives throughout a business life cycle.
KPMG Commitment
U.S. firm management supports and is committed to a unique approach to serving the Mid Market. This support is, in part, based upon the recognition that the growth of the Fortune 1000® is partially driven by the financial development of Mid Market companies.*On the 2007 Fortune 1000 (April 2007), over one quarter have made their debut on the list in the past five years and almost ten percent were new to the list this year.
Target Market
Future Market Leaders (FML): These are high growth and/or high potential, entrepreneurial companies, likely professionally backed by venture capital, private equity or foreign in-bound investment. These companies are driven by growth. KPMG has experience addressing the issues that companies face in each stage of the business life cycle and use that experience to help companies manage these issues while planning for the future. Our cross-functional teams provide solutions to optimize operational performance and prepare for liquidity events.
Sustainable Private & Public Businesses: These are selected companies that we are proud to have associated with the KPMG brand. Private companies compete in the same challenging environment with all businesses. Our practice is based on the premise that closely held companies have unique service needs that require a dedicated group of professionals who understand these needs. Our cross-functional service team delivers audit, tax and advisory services in a seamless manner. Our approach aligns the business strategies with the personal goals of the owner/investors.
Increasingly, mid-market companies are pursuing global ambitions. Whether they are sourcing supplies from other countries or have distribution or manufacturing facilities, KPMG has an existing global capability to serve these companies in the countries they are doing business. Our professionals have experience with global organizations that they can apply to the business issues facing public or private companies in their globalization efforts.
Venture Capital Initiative
A major portion of our Future Market Leaders segment is the Venture Capital market. Our Venture Capital Initiative understands and has experience with the business and technical challenges commonly encountered by high growth private companies throughout their business life cycle. The Venture Capital Initiative has access to a network of professionals and thought leadership to deliver integrated services that private companies need locally, domestically and globally. The unique team has the experience and the breadth of knowledge of equity and debt financing, capital markets, tax structures, and regulatory requirements. The KPMG Venture Capital Initiative measures itself against a set of high quality service standards, including industry credentials of team members and responsiveness to private client needs and inquiries. The KPMG team is experienced at helping high growth companies throughout the initial public offering process and navigating the public company environment.
Industry Focus
The Mid Market Industry focus mirrors the firm's industry focus and includes:
- Consumer Markets
- Information, Communication, and Entertainment
- Healthcare and Pharmaceuticals
- Industrial Markets
- Financial Services
The Mid Market practice supplements the firm's Industry knowledge and experience with services tailored to the unique needs of Mid Market companies.
Serving the Mid Market
Skills, Experience & Knowledge
Professionals serving Mid Market clients require different skills and knowledge from those individuals serving large public companies.
- Technical Skills – Professionals with broad general knowledge that provides a solid foundation for serving Mid Market clients.
- Relationship Skills – Professionals must focus on relationship development and account management.
- Knowledge – Professionals should have general business acumen to demonstrate that they understand the client and their business. They must develop a network of other specialists who work with Mid Market clients to leverage KPMG's institutional knowledge. Awareness-level knowledge of Tax, Operations Improvement, and Corporate Finance helps the practitioner add value.
- Career Progression – Dependent on enhancing relationship skills in addition to core technical and industry skills and general business acumen.
Knowledge and Experience
A key advantage that KPMG offers Future Market Leaders and Sustainable Private Businesses is our knowledge of the capital formation issues affecting middle-market companies. KPMG delivers advice through a unique combination of differentiators which truly set us apart. These differentiators include our:
- Mid Market Experience and Focus. KPMG's Mid Market Practice is focused exclusively on serving Mid Market companies. Our depth of Mid Market company experience and resources enables us to provide responsive and effective solutions to our client's financial, business and compliance challenges, saving both money and time.
- Global Connectivity. We are able to efficiently connect to the diverse local KPMG member firms practices around the world and serve international companies with a consistent and effective service methodology through dynamic communication that is proactive and supported by the firm's global leadership.
- Talented and Dedicated Advisers with Relevant Knowledge. We retain and develop talented professionals who are passionate about working with Mid Market companies. We arm our advisers with timely and relevant information on current business issues and trends, specific industry knowledge and the latest developments in regulatory standards and tax legislation, enabling them to provide innovative and timely responses to changing environments.
- Integrated Service Delivery. We employ an integrated approach to service delivery. By providing a primary point of contact, a senior adviser who thoroughly understands the client and is responsible for proactively delivering the right expertise at the right time, we make it easy for our clients to work with us.
- KPMG resources. We provide our Mid Market clients with ready access to KPMG's local and global resources, helping them to solve a wide range of business problems and move their business to the next level of success.
- Value. We are committed to providing high quality work and exceptional service at a competitive price. We continuously work to streamline our processes in order to meet the unique requirements and cost sensitivities of our Mid Market clients.
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